A soft cooler can come in handy if you’re planning camping, a day at the beach, or a hike in the woods. Portable and easy to carry, soft coolers are ideal for carrying food and drinks on the go. Based on our experience and in-depth research, we have shortlisted and reviewed the best soft coolers on the market. We’ve also created a handy comparison table and buying guide to help you choose the perfect soft sided cooler. In addition, we reviewed different kinds of models: small and lightweight or models with more features.
Quick Recommendations
- Best Overall Soft Cooler: YETI Hopper M30
- Best Small Soft Cooler: AO Original Soft Cooler
- Best Soft Sided Cooler: ENGEL HD30 Cooler
- Best Value For Money: YETI Hopper Flip 12
- Best Budget-Friendly Ice Retention: Coleman Soft Cooler Bag
- Best Durable Cooler: ICEMULE Classic Collapsible Backpack Cooler
- Best for Camping: Arctic Zone Titan Deep Freeze
- Best Insulated Bag: OtterBox Trooper 20
- Best Of The Rest: GARDRIT 60 Can Large Cooler Bag, TOURIT Cooler Backpack, CleverMade Collapsible Cooler Bag
What is a soft cooler?
A soft cooler is an insulated bag that keeps your food and drinks cool. It is made of a thick, insulating material often linked with a water-resistant coating. These are preferred by people who want to carry their food and drinks for camping because the best soft coolers are lighter than hard coolers. They provide insulation for up to two days without any ice.
If you know you will be away from a fridge for more than one day, it might be worth investing in a hard cooler instead. Apart from that, Soft coolers can maintain their shape for years. They are also easier to carry and store than hard coolers. Soft coolers are also more environmentally friendly because they do not create as much waste as hard coolers.
Benefits of Soft Coolers
A soft cooler is a great way to keep your food and drinks cold when you are on the go. Unlike a hard cooler, a soft cooler is
- Lightweight and easy to carry
- Suitable for camping and hiking trips
- More affordable than their hard counterparts
- Sound insulation, keeping your food and drinks colder for longer
- Collapsible to save space
- More convenient solution
- Excellent Ice retaining ability
- They’re Easy to Store
Our Top Picks for the Best Soft Coolers
Best Overall Soft Cooler
1. YETI Hopper M30
The soft coolers are easy to carry around, can keep contents cold for a day or two, are simple to clean, and can withstand daily usage and damage. The YETI Hopper M30 Can meet the criteria perfectly. YETI is the Tesla of cooler companies and is recognized for launching the luxury rotomolded industry. Their soft-sided options preserve much of what has made the brand famous over the years: exceptional attention to detail, good ice retention, and a stylish appearance.
The YETI Hopper M30 Soft Cooler is a great way to keep your food and drinks cold while camping or RVing. This cooler is larger than most, with a capacity of 26 cans. The magnet closure makes it secure, and the bag is also very sturdy. This cooler can keep ice all day long, making it perfect for large groups or families who want to camp without worrying about their food going bad. Additionally, this cooler is much improved from previous models.
The M30 combines dense, closed-cell fiberglass with a tough and durable exterior that inspires trust and is highly susceptible to tangles and rips. The accessory-ready exterior is another feature that allows you to quickly connect add-ons like their Nomad Bottle Strap. However, its price tag is relatively high, making it a less budget-friendly option. Additionally, the magnet closure can be pretty strong, it becomes difficult to load and unload items from the cooler.
Pros
- Durable Material
- Leakproof and Insulated Interior
- Lightweight and Stylish
- heavy duty
- Big for the job
Cons
- Expensive
- Loading and unloading can be difficult
Runner-Up
2. AO Original Soft Cooler
AO Original Soft Cooler is an excellent option for anyone looking for an affordable, portable cooler. This cooler is available in different capacities, ranging from 12 to 48 quarts. It’s also one of the lightest coolers on the market, weighing in at just 2 pounds compared to YETI Hopper M30, which is heavier. Despite its lightweight design, the AO Original Soft Cooler is durable and can withstand being dropped or dragged on rough terrain. However, be careful not to puncture the cooler’s shell, as this can cause leaks.
It also features a leakproof TPU liner and high-density insulation to keep your food and drinks cool for hours. In addition, this soft-sided cooler has a removable shoulder strap and side pocket so you can stay organized while on the go. This durable soft canvas product is made to last and is ideal for any outdoor activity.
Lastly, The AO Coolers meet the criteria if you’re on a budget and only need a no-frills, portable soft cooler for day travels. A compact and easy-to-shoulder shape, a convenient zipper closing that spans the length of the cooler, and a large outer pocket to stash an additional layer or belongings are all included.
Pros
- Budget-Friendly
- Easy to manage
- Compact
Cons
- Lack of water Resistance
Best Soft Sided Cooler
3. ENGEL HD30 Cooler
ENGEL HD30 Soft-Sided Cooler is the perfect size for a group of friends who want to take their drinks and snacks to the beach, park, or camping. This cooler holds ice for up to 3-4 days. It has a durable outer shell, closed foam insulation, and patented vacuum valve technology. It has an 840-denier shell and TPU film to strengthen the front and rear, and it may be carried using sturdy handles or a well-padded shoulder bag. In addition, Engel added a built-in bottle opener, which is rare in the soft cooler market but has proven useful on several occasions.
Moreover, It has a large capacity and is equipped with various carrying handles, a bottle opener, and unique vacuum valves that extend the ice retention time. Lastly, it boasts a zip compartment, smooth zippers, and strong pulls, making it one of the most user-friendly coolers.
We got the chance to use the ENGEL HD30 during a camping trip, and it performed well. It kept our food cold and retained ice well, though the outer temperature was not exceptionally high. There was no leakage, and it looked durable. It is much cheaper than YETI coolers, so it is a good option if you are on a budget. Overall, this is a decent and well-made cooler bag.
Pros
- It comes with smooth and soft zippers
- Vacuum Valve Technology
- Easy to Carry
Cons
- Uncomfortable Shoulder Bag
Best Value For Money
4. YETI Hopper Flip 12
YETI Hopper Flip 12 is a high-quality cooler that’s tough on the outside and has a well-engineered, innovative design. The triple-layer Shimmering Shield fabric is waterproof, puncture-resistant, and backed by a lifetime warranty. It also features a DryHide shell resistant to abrasions and punctures, so it can withstand anything you throw.
Moreover, with a well-executed, zipper-equipped front that is significant, entirely leakproof, and allows practically unfettered access to snacks and drinks, the Hopper Flip 12 is very easy to lift and move. This compact cooler is excellent for use everywhere because it is lightweight and durable.
Furthermore, this is available in a variety of colors. It is less expensive than the YETI Hopper M30 but still more expensive than some other coolers on the market. The reviews of the YETI Hopper Flip 12 are primarily positive, with users praising its durability and ice retention. However, some users have complained that the cooler does not retain ice as well as they would like. Overall, the YETI Hopper Flip 12 is a durable and reliable cooler available in various colors. It is more expensive than some other coolers on the market, but its quality is worth the price.
Pros
- Waterproof and Leakproof
- Durable Construction
- Innovative Design
Cons
- A bit expensive
Best Budget-Friendly Ice Retention
5. Coleman Soft Cooler Bag
Unlike other hard coolers, this one can keep ice for up to 24 hours – perfect for picnics and long days. The zippered main compartment also seals in the cold and includes an adjustable shoulder strap for easy transportation.
We appreciate how this tiny cooler has plenty of external storage and a handy elastic rope for all your day hiking or day trip accouterments, and it’s easily portable. Its heat-welded insulated chamber is likewise quite effective. Lastly, it is one of our list’s best budget-friendly coolers. Keep your food fresh and delicious with this best soft cooler bag.
This cooler is the most affordable option on our list. It has a capacity of 9 cans, making it ideal for day hikes or backpacking trips. Additionally, it can retain ice for up to 24 hours. The only downside is that it’s a relatively small cooler, so if you need a larger option, you’ll need to look at another from our list. However, for its price and features, the Coleman soft cooler bag is an excellent choice for those looking for a compact and affordable option.
Pros
- Highly Affordable
- Easy to carry and handle
- It comes with plenty of external storage space
Cons
- Customers complain about its cooling performance
Best Durable Cooler
6. ICEMULE Classic Collapsible Backpack Cooler
The ICEMULE soft-sided cooler is one of the best on the market and is perfect for backpacking trips. The bag is just over one pound, making it light and easy to carry. Additionally, the padded and ventilated sling strap is comfortable and helps distribute the weight evenly. The best feature of this cooler is that it can be rolled up and stored in your backpack when not in use, taking up minimal space.
This cooler is a small soft cooler and the perfect travel companion for camping, fishing, hunting, and outdoor adventure. It’s tough enough to withstand any abuse your experiences dish out. Plus, it’s more than just a cooler. It has plenty of room for all your drinks and snacks too.
Moreover, A covering of super-tough MoleSkin material is laminated between two layers of Polar Year insulation, which keeps icy ice-cold for almost 24 hours. It has welded seams and is completely waterproof, with the cooler’s lid rolling down to prevent damage even when fully immersed.
After testing the ICEMULE Classic Cooler, we found that it’s an excellent choice for those looking for an easy-to-use, leakproof and waterproof cooler. It’s also relatively lightweight and easy to clean. In addition, we appreciate the well-thought design and the fact that it’s collapsible for easy storage. We loved the ICEMULE Classic Cooler for its performance, portability, and storage. It is the best collapsible soft cooler for camping with durable construction.
Pros
- Durable
- Fully Waterproof
- Ventilated Design
Cons
- The design is not so good
Best for Camping
7. Arctic Zone Titan Deep Freeze
Regarding soft-sided coolers, the Arctic Zone Titan Deep Freeze is one of the most popular options on the market. Available in various sizes, it is perfect for everything from a small picnic to a camping trip. We liked the partition system, which allows you to keep hard and soft food separate. This prevents your soft food from getting crushed and makes it easy to find what you’re looking for. The cooler is also easy to use and clean, which is always a plus.
A radiant heat barrier, a distinctive zipperless cover, and a robust exterior are all included. This makes it a perfect choice for a soft cooler to take into the backcountry, where its rigid shell and long-lasting heat absorption will keep your contents cool and safe. Lastly, It is the best Portable Soft camping cooler with all the essential features.
We got the chance to use YETI coolers recently and were impressed with their quality and durability. But for an affordable alternative, we suggest the Arctic Zone Titan Deep Freeze cooler. We got the chance to try this cooler out, and it kept our food cold and retained ice pretty well, even after 24 hours. We also liked the zipperless option as it prevents the cooler from becoming useless if the zip breaks. However, compared to YETI, the quality of the Arctic Zone cooler is not as good. Nevertheless, it is a good alternative if you’re on a budget.
Pros
- Easily Affordable
- Flip open lid
- Leakproof
Cons
- Cold Retention is not good
Best Insulated Bag
8. OtterBox Trooper 20
OtterBox Trooper 20 is a soft cooler that comes in different capacities. It has a carry strap that makes it portable and easy to carry. We appreciate the bottle opener feature. Additionally, this cooler has a latch instead of a zipper, which makes it very convenient to use. Finally, it can retain ice for up to three days, which is quite nice compared to other pricier coolers on our list. We think this cooler is an excellent option for anyone who wants a durable, portable cooler that will keep their food and beverages cold for an extended period.
We were impressed with the OtterBox Trooper 20 cooler. It’s very well-made, and the design is superb. The only downside is that the straps get in the way while opening and closing the cooler. However, we think that’s a minor issue. This is an excellent cooler, especially for camping trips with families or groups. Also, It’s easier to open and close than the YETI cooler, and it’s made with high-quality materials.
Pros
- Heavy-Duty Base
- Large Capacity
- Durable Material
Cons
- Feel uncomfortable while carrying it.
Best Of The Rest
9. GARDRIT 60 Can Large Cooler Bag
When you need a big cooler to hold lots of food, drinks, or just your things, the GARDRIT 60 Can Large Cooler Bag is your size. This large cooler bag is made from durable Nylon fabric that dries quickly and is easy to carry with a shoulder strap and hand grips. This durable cooler bag is ready for anything, whether a day of fishing at the pond or an afternoon hike up the mountain. With an easy-to-clean lining and a 600D polyester fabric that doesn’t leak, it’s everything you need and more. The cooling efficiency of the insulated design will keep your food and drinks safe for hours.
The GARDRIT 60 Can Large Cooler Bag is an affordable and lightweight option for those needing a large cooler. It holds up to 60 cans, making it perfect for families or groups going on a camping trip. The bag is made of a durable material that resists tearing, and it includes straps and side handles for easy transport. Additionally, the GARDRIT 60 Can Large Cooler Bag is collapsible, meaning it takes up less space when not in use. Overall, the GARDRIT 60 Can Large Cooler Bag is an excellent option for those needing a reliable and spacious cooler.
Pros
- 600D Polyester Fabric
- Amazing Cooling efficiency
- Durable and Portable
Cons
- Not suitable for long day hikes
Best For Backpack
10. TOURIT Cooler Backpack
The TOURIT Cooler Backpack is a great soft backpack cooler. It is excellent for backpacking, hiking and camping trips. The weight is just 1.1 pounds, and it has a capacity of 28 liters. The insulated Cooler Backpack has a leak-proof liner, which can keep food hot or cold for 16 hours. This backpack is also very durable and has many compartments you can use to store different items. The multiple pockets are great for storage, and the bottle opener on the strap is a handy feature. The backpack is made from waterproof and durable fabric, making it easy to clean. The leak-resistant design keeps your belongings dry, and the two bottle holders on the side are useful for quick drinks.
Additionally, this is an excellent option for those looking for an easy-to-carry backpack cooler. The backpack design is different from regular soft coolers, and we appreciated this unique cooler style as it’s easier to carry on the backpack. This size is excellent for three to four people food, and the price is ice on the cake. The downside is that you can’t put ice directly into the cooler, as this could damage the material. Instead, use reusable ice packs. Overall, we think this is a great cooler backpack and recommend it to others.
Pros
- Lightweight
- Easy to carry on back
- Excellent design
- Very affordable
- Best for outdoor trips
- Bottle opener
- Extra pockets
- Sturdiness
- Value for the money
Cons
- Cannot put ice directly in this cooler
- Might leak after multiple uses
11. CleverMade Collapsible Cooler Bag
The CleverMade Collapsible Cooler Bag is an excellent choice for anyone looking for a high-quality cooler bag for their next camping or hiking trip. It’s made from durable materials and can hold up to 30 liters, making it perfect for storing food and drinks. Additionally, it has a very reasonable price tag of just $46, significantly lower than many other coolers on the market. The cooler bag also features a sturdy and well-made design, which will keep your belongings safe and secure while you’re on the go.
The bag’s compact design can be easily folded and stored when not in use. This keep food and drinks cold all day long. We particularly appreciate the bag’s durability, which keeps everything securely in place. However, we would caution against carrying too much weight in the bag, as the handles might not support the additional weight. Also, the zipper does not seem to be much durable. However, this is a good soft-sided bag considering the price and quality.
Pros
- Easy to clean
- Good size for camping
- Keep things cold for much longer
- Collapsible
- Good design
Cons
- Zipper might not be durable
- Bit pricy with shoulder straps
Comparison Table Soft Coolers
We have created a soft cooler comparison table to help you find the best soft cooler for your needs. This performance comparison table includes price, weight, size, ice retention period and other helpful performance parameters. By looking at this table, you will quickly see where each soft-sided cooler stands in terms of performance.
| Name | Price | Weight | Available Sizes | Extra Features | ICE Retention Period |
| YETI Hopper M30 | $350.00 – $799.97 | 10.3 Pounds | M30 (Version 1) M30 (Version 2) | Bottle Opener | Up to 23 Hours |
| AO Original Soft Cooler | $85.95 | 2 Pounds | Hold 48 Cans | Side Pocket | 24 Hours |
| ENGEL HD30 Cooler | $239.99 | 4 Pounds | 21 or 32 Quarts | Bottle Opener | 4 1/2 days |
| YETI Hopper Flip 12 | $250 | 5.4 Pounds | 1 EA | Bottle Opener | More than 8 Hours |
| Coleman Soft Cooler Bag | $22.99 – $71.99 | 1.1 Pounds | Hold 30 Cans | Not Any | 24 Hours |
| ICEMULE Classic Collapsible Backpack Cooler | $59.95 – $79.95 | 1.15 Pounds | Mini – 9L Small – 10L Medium – 15L Large – 20L | Waterproof | 24+ Hours |
| Arctic Zone Titan Deep Freeze | $34.99 | 3.05 Pounds | 9 – 48 Cans | SmartShelf | 4 Hours |
| OtterBox Trooper 20 | $249.99 | 6.8 lbs | 20 Quart | Bottle Opener | 70 Hours |
| GARDRIT 60 Can Large Cooler Bag | $31.44 | 1.5 Pounds | Hold 16 – 60 Cans | Bottle Opener | Up to 12 Hours |
| TOURIT Cooler Backpack | $29.59 | 1.1 Pounds | Hold Upto 30 Cans | Bottle Opener | Up to 16 Hours |
| CleverMade Collapsible Cooler Bag | $44.99 | 2 Pounds | Available in 18 Can size 30 Can size 50 Can size | Not Any | 18 – 24 Hours |
How to Choose Soft Cooler?
Soft coolers are a great way to keep your drinks cold and fresh, but they can be difficult to choose if you don’t know what to look for. Here are some of the most important features and tips to keep in mind when buying a soft cooler.
Ice Retention Capabilities
The ice retention capabilities of a cooler is an essential factor, as it will determine how long you can leave the cooler open while still maintaining a cold temperature. The more ice that the cooler can hold, the longer it will be able to retain its cold environment. The best way to check the ice retention capabilities of soft coolers is to take the temperature of the ice after a couple of days. If you are looking for a cooler that will keep your food cold for more than four hours, you should buy one with high insulation, like Yeti.
Insulation
By far, the most significant factor is insulation. After all, having a cooler that doesn’t keep your beverages and food cold contradicts the purpose of having one. Consider how many layers of insulation are given and whether any thermal radiation traps are there to assist preserve your goods.
The more layers you have, the better. However, keep in mind that extra-thick insulation can increase the total weight and storage space needed for your cooler. A good rule of thumb is that if there are two layers of insulation, it’s worth considering; three layers or more is even better.
Size
Soft coolers come in different sizes, so it is essential to choose the one that will fit your needs. If you are going on an overnight camping trip, then you need to buy the largest size possible because it will be able to hold more food and drinks.
Price
If you want to use your cooler once in a while and stay near civilization, a cheaply priced one should suffice. On the other hand, If you wish for a soft-sided cooler for everyday use or to withstand harsh outside conditions, we recommend investing in a model that will last longer and be more robust.
Extra Features
You need to consider some features while buying soft coolers.
- Bottle opener
- Shoulder strap
- Bungee cord
- Pockets
The first factor to consider is the bottle opener. If you are looking for a soft cooler for picnics and other outdoor events, the bottle opener comes in handy. A shoulder strap is also necessary because it makes carrying the cooler easier, especially when carrying it over a long distance. A bungee cord might be helpful if you want to secure your items to the outside of your cooler. The pockets on the front of the cooler can be used for storing smaller items like keys or wallets.
Conclusion
We hope that we were able to assist you in searching for the best soft cooler for the money. Keep in mind that, as we already stated, each product on our list has its unique set of advantages and disadvantages. After extensive testing, every product’s description was prepared, so you don’t have to buy each one. It is also essential for you to do your research before making any decision.
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